Episode 11: Bob Tinkerer of MobileIron

In this episode of the EnterpriseReady podcast, I sit down with Bob Tinker, co-founder of MobileIron, a company that he served as CEO of, from founding through IPO before stepping down in 2016. Bob recently co-authored a book called Survival to Thrival, in which he lays out the foundations for building and growing an enterprise software company. We focus on several of the frameworks that Bob developed for building a go-to-market playbook, including how to determine your best go to market approach, and how to continuously evolve your company in a fast-changing market. We also discuss the importance of customer urgency and playing to your wow features. I think anyone building a modern enterprise software company is really going to appreciate this episode.